Project · Fundraising & Development

Digital fundraising campaign for nonprofits

Part of our fundraising & development support. Work on it with a coach, practitioner or cohort — and keep the result.

Start this project Ask your funder to sponsor it

No credit card required · you own & control your data

You’ll walk away with

A launched campaign
Online giving that works
A digital fundraising strategy

Typical length: 2, 3 or 6 months, the length of the cohort you choose
Who’s involved: Development lead or executive director (ED), plus whoever handles email or social media; about 5–8 hours a month

A digital fundraising campaign is a focused push to raise money online over a set period, using email, social media and your donation page together. When it’s done, you have a launched campaign, a giving page that works on phones, and a strategy for which channels to use next time.

Steps

How does a digital fundraising campaign project usually run?

01
Set the goal
Choose a dollar goal, an audience and one clear story for the campaign.
02
Fix the basics
Test your donation page and clean your email list before anything goes out.
03
Launch and adjust
Send the campaign across channels and watch the results week by week.
04
Review and plan
Look at what worked and write it into your digital fundraising strategy.

Signs you need this

When does a nonprofit need a digital fundraising campaign project?

The most common sign a nonprofit needs a digital fundraising campaign project is “Online giving is an afterthought.” — here are the others to look for.

Online giving is an afterthought.
Your year-end email is the whole plan.
You don’t know which channels work.

Delivery

How does Resilia deliver a digital fundraising campaign project?

Cohort: Grow Digital Fundraising, our digital fundraising cohort built on BRIDGE, with live masterclasses, a matched coach and a peer cohort.

A cohort seat is $2,000–$6,000 per organization (1–3 people), including platform access during the cohort — or free to you if your funder sponsors it.

Example

What does a finished digital fundraising campaign look like?

For example, a $500K animal rescue might run a four-week spring campaign with five emails, a matching gift and regular social posts. It would finish knowing which email raised the most and which donors gave online for the first time.

Pitfalls

What are common mistakes to avoid?

Launching before testing the donation page on a phone.
Sending only asks, with no updates or thank-yous in between.
Judging success by likes instead of gifts and new donors.

How long does it take?

Grow Digital Fundraising runs 2, 3 or 6 months at about 5–8 hours a month.

How long does a digital fundraising campaign project take?

Typically 2, 3 or 6 months, the length of the cohort you choose. Development lead or ED, plus whoever handles email or social media; about 5–8 hours a month.

How much does a digital fundraising campaign project cost?

A cohort seat is $2,000–$6,000 per organization (1–3 people), including platform access during the cohort — or free to you if your funder sponsors it.

Who does the work on a digital fundraising campaign project?

Through Grow Digital Fundraising, our BRIDGE cohort: live masterclasses, a matched coach and a peer cohort.

Can we start a digital fundraising campaign project for free?

Yes. Start self-service for free in your workspace, then add a coach, practitioner or cohort when you’re ready — or ask your funder to sponsor it.

Can our funder pay for this?

Often, yes. Here’s how to ask.