Three layers of evidence
- Participation — who engaged, in what, and how consistently.
- Finished work — plans, campaigns, policies and systems completed and in use.
- Outcomes — results the nonprofit chooses to report, such as funds raised, board engagement or retention.
Why satisfaction scores aren’t enough
A good workshop rating says little about whether anything changed. Track whether the work got finished and whether skills are still used months later. In Grow Digital Fundraising, 84% of participants still use their new skills weekly and 79% raised more than the prior 12 months.